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Your Pocket CFO

Business advisory

Decisions that move the business, grounded in your numbers.

Strategic coaching on the things owners actually wrestle with: pricing, hiring, capacity, expansion, and exits.

Not generic business coaching. Advisory that sits on top of your real financial picture, with a CFO's lens on every decision.

What's included

The decisions advisory shows up for

  • Pricing strategy

    Where to raise, where to hold, how to defend the number, backed by margin data, not a gut call.

  • Hiring & capacity planning

    When to hire, what role first, and whether the business can actually afford the person you're about to bring on.

  • Growth planning

    New markets, new offerings, new locations, modeled against cash, margin, and your team's real capacity.

  • Exit & succession planning

    Preparing the business to be valuable to someone else, whether that's a sale, a partner buy-in, or a family succession.

  • Strategic goal-setting

    Quarterly and annual goals that connect to the numbers, so you can tell whether the strategy is actually working.

  • Decision sounding board

    An always-on outside perspective for the judgment calls that show up between the formal reviews.

Who it's for

Is this the right fit for your business?

Advisory makes the biggest difference for owners at an inflection point.

  • Considering a significant price change, hire, expansion, or pivot
  • Preparing to sell, take on a partner, or transition ownership in the next 1–3 years
  • Growing fast enough that the decisions feel heavier than they used to
  • Looking for a sounding board with a CFO's lens, not a generic business coach
  • Already working with a fractional CFO and want to go deeper on the strategy side

Frequently asked questions

Common questions, honestly answered

A fractional CFO engagement is ongoing monthly work on the numbers and the systems. Business advisory is more situational, focused on a specific strategic question or inflection point. Many clients combine them; some just do advisory.

Talk it through

The call is where advisory starts.

A free 30-minute strategy call to talk through the decision you're facing and whether we're the right sounding board for it.