About Your Pocket CFO
I learned how to be a CFO the hard way.
How Your Pocket CFO began.

Years ago, I was driving to an appointment listening to a radio show that investigated scams when the host said 'If you're a client of [my accountant], today is going to be a bad day for you.' I nearly drove off the road. I went straight to his office and found it wrapped in crime scene tape.
Over the next few weeks, the story came out: he had embezzled every dollar of our payroll taxes, our personal taxes, everything we thought we'd been paying to the IRS. The money was gone. And the IRS, being the IRS, still wanted it.
That moment changed everything for me. Not just because of what it cost us, but because I realized I had let it happen. I didn't know how to check his work. I didn't know what questions to ask. I didn't even know I should be asking. I trusted my accountant, and "trust your accountant" was the only system I had.
So I gave myself an MBA in finance. I dug into every report, every line item, every metric I'd ignored for years. I learned to read a P&L like a story. I learned which numbers actually drive a business and which are just noise. And I took my own business from 4% profit to 24% profit in a single year.
That's when friends in the industry started calling. "Last year you couldn't buy food. Now you're going to the Bahamas. What changed?" I started showing them. One by one, I helped contractor friends fix their finances, find their margins, and build the kind of businesses that actually make their owners wealthy, not just busy.
Three years ago, I went full-time into fractional CFO work, and Your Pocket CFO was born, named by a client who texted me one night to say "you are my pocket CFO and I couldn't do this without you." The name stuck because it captured something true: most small business owners don't need a $200K full-time CFO. They need someone in their pocket. Someone who gets it. Someone who's been there.
What I do
I'm what you might call the Rosetta Stone of your balance sheet. I take the language of finance (the P&Ls, the cash flow statements, the metrics most owners avoid because they don't know what they mean) and I translate them into decisions you can actually make. Hire or don't. Raise prices or don't. Take the project or pass. Reinvest or pull cash out.
My specialty is what I call the seven levers of cash: the seven things you can adjust in any business to change your profitability and cash flow. Most owners are pulling one or two and wondering why nothing's working. When you know which lever to pull and when, everything changes.
Who we serve
Most of the businesses we work with are in construction and the trades: general contractors, plumbing and HVAC companies, landscapers, electrical contractors, specialty trade businesses doing $1M to $10M+. We also serve law firms, where we handle the IOLTA trust account reconciliation that most bookkeepers won't touch. And we work with other small businesses across professional services and beyond.
If you're a small business owner who's tired of looking at financial reports you can't read, you're in the right place.
What we're building
Your Pocket CFO started as just me. It's becoming something bigger. We're building a fractional CFO firm with a team of CFOs and bookkeepers serving small businesses across the country, paired with a software platform built specifically for firms like ours. The goal: make the kind of strategic financial guidance I had to teach myself accessible to every small business owner who needs it.
The team
We're growing
Your Pocket CFO is hiring fractional CFOs and bookkeepers to serve small businesses across the country. Every client engagement is led by a senior CFO with hands-on involvement from the team.
A personal note
I'm based in Colorado and host the Blue Collar Wealth Club podcast, where I talk with contractors and small business owners about building real wealth, not just more revenue. My mission is helping small business owners, especially in the trades, build generational wealth instead of just another job.
Your next move
If that sounds like something you've been looking for, let's talk.
A free 30-minute strategy call. Tell me what's going on in your business, and I'll tell you honestly whether we can help.
