Sales is Vanity, Profit is Sanity, and Cash is King

Are you ready to make more money in less time?

Stop doing the same thing and expecting a different result!

Your business CAN be successful, profitable, and FUN!!!

I remember getting to a point in my business where I hated it and I felt trapped by it. My family and my employees relied upon me to keep selling and making it work, but I was so tired and I just didn't know how to keep going anymore. I knew then that things HAD to change and they had to change quickly, or I wasn't going to make it, financially or mentally. I hired a mentor, got to work, and changed:
  •  People: I figured out who I need and where to create a team that worked efficiently and effectively together, with me just captaining the ship
  •  Process: I created a streamlined process to go from lead, to sale, to delivery, and to payment. This way, just like your Starbucks tastes the same each time, my clients all received the same experience and could easily refer others. 
  •  Product: I knew exactly what I was selling and to whom in order to create a marketing and sales plan that worked, without me having to be pushy or salesy
  • Pricing: I let the numbers guide my pricing so I was affordable, but could easily pay my team properly and still pay myself what I was worth!
  • Profit: I went from not being able to afford ramen noodles to living the life I had dreamed of when I started the business. 
Mastering these 5 elements of my business not only changed my business, but my life. I am so excited to share the techniques I have learned with my clients in order to help them build the businesses and lives of their dreams too! 

Make Profitability a Priority

Cash Focused Coaching

Welcome to Cash Focused Coaching, the program that takes your business to the next level of profitability and scalability! Our coaching services are designed to help businesses of all sizes achieve their financial goals by providing expert guidance on cash flow and management.

With Cash Focused Coaching, you'll get personalized attention from our team of financial experts who will work with you to identify areas of opportunity for growth and profitability. We'll help you develop a comprehensive financial plan that focuses on maximizing cash flow and minimizing expenses, so you can achieve your goals faster.

Our program covers all aspects of profitability and scalability, including:

Cash flow management

Budgeting and forecasting

Financial analysis and reporting

Cost management

Pricing strategies

Revenue growth strategies

And much more!

Our coaches are here to support you every step of the way, providing you with the tools and insights you need to make informed financial decisions and grow your business. Whether you're just starting out or looking to take your business to the next level, Cash Focused Coaching is the program for you!

So what are you waiting for? Sign up today and start your journey to financial success with Cash Focused Coaching!

Predictable Profitability

Are you ready to take your business to the next level? Are you tired of feeling like you're always struggling to keep up with your finances and wondering if you're ever going to see the profits you've been dreaming of? We have the solution for you – "Predictable Profitability."

This program is not just another online course or coaching program. It's a powerful tool designed specifically for entrepreneurs who want to take their businesses from ordinary to extraordinary. You'll learn how to treat your business like a business, not just a hobby, and you'll gain the financial expertise you need to make informed decisions about your money and investments. Say goodbye to uncertainty and hello to predictable profits!

Imagine being able to confidently make decisions that will lead to consistent and reliable profits, no matter what the economic climate. Imagine having the financial savvy to know when to invest, when to hold back, and how to make the most of every opportunity. With "Predictable Profitability," you'll have access to exclusive resources and tools that will help you streamline your business, make more money, and achieve the growth you've been dreaming of.

And that's not all. "Predictable Profitability" is designed to be easy to use, so you can focus on growing your business without getting bogged down in complicated financial jargon or confusing spreadsheets. You'll get step-by-step guidance and support from industry experts who have years of experience helping entrepreneurs just like you succeed.

Scaling Your Business

Scaling up your business, where we help 5-100M companies achieve their growth and financial goals by focusing on the 4 decisions: people, strategy, execution, and cash. Our platforming services are designed to help you 10x your company's valuation, 3x your profits, and 2x your cash flow.

Our experienced coaches will work with you to create a customized plan for growth that focuses on the key areas of your business. We start with people, helping you develop a strong team that can execute your strategy and drive results. We'll work with you to define your strategy, identifying areas of opportunity and developing a plan to achieve your goals. From there, we'll help you execute your plan, ensuring that you have the right systems and processes in place to drive success. And throughout the process, we'll focus on cash, helping you manage your finances and optimize your cash flow.

Our platforming services cover a wide range of topics, including:

Leadership development

Strategic planning

Sales and marketing

Operations and process improvement

Financial management and cash flow optimization

Our goal is to help you achieve significant growth and financial success, so you can take your business to the next level. Our coaches have years of experience working with companies like yours, and we're committed to providing you with the tools and insights you need to achieve your goals.

So if you're ready to take your business to the next level, sign up for Scaling your Business today and start your journey to success!

Your Pocket CFO

Shena Marie White

I have been there...selling a lot, but completely overwhelmed and feeling stuck on a hamster wheel of sales and bills, then sales and bills. I never seemed to be able to get ahead and the more I grew my sales, the more I seemed to grow all of my issues and workload too. I knew that SOMETHING had to give. I dreamed of financial freedom and vacations, not continual 1am worknights and fretting about payroll. 

This is when I decided to change the way I was doing business AFTER the sale, and then everything changed. I went from struggle bus to profitable 7-figure entrepreneur. Now I know how to effectively scale in business, make great income, and have the lifestyle I've always dreamed. 

Using the techniques that have worked in my business and my client's businesses I want to help you to turn your business from an anxiety inducing, never ending pile of work, to the profitable, well oiled machine organization you always dreamed it could be. Let's create your perfect profit picture together and take you from dismal work to dream life!


You work hard -  Your income should reflect that!

Stop Scaling Chaos

So many people focus solely on sales and marketing, but that is only one part of the picture. Making more money without working yourself to death is achieved by creating systems and strategies.

Plan to Profit

Detailed step by step plans to take your business from a job you own to the profitable business of your dreams, all while living the life you desire!

Customized for YOU

1-1 looks into YOUR specific business and industry. No cookie cutter plans and ideas, but strategies designed just for you and your needs. Every business is unique and therefore every plan we create is just a individual.  

Are you ready to get off the hamster wheel and start climbing the path to success?

Schedule a FREE clarity call today!


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