Fractional CFO services that turn your numbers into decisions.
Strategic financial guidance for growing small businesses, with deep expertise in construction and the trades.
Without the cost of a full-time CFO. Serving small businesses across the United States.
This month
Clarity report
- Cash runway
- 6.4 mo+1.2
- Gross margin
- 42%+3.1
- WIP coverage
- 1.8xhealthy
Recommended next move
Tighten retainage collection on two jobs: roughly $42k sitting in A/R past 60 days that should be in the bank.
Your Pocket CFO
Prepared for you · Thursday
- 8+ years experience
- 50+ businesses served
- $100M+ in client revenue managed
We built this firm around a phrase a client used to describe us.
The origin of the name
“You are my pocket CFO and I couldn't do this without you. You have had unwavering faith in my business when I didn't. Thank you from the bottom of my heart.”
What we do
Full-service finance, led by strategy
Most firms stop at clean books. We take your numbers and turn them into the decisions that grow your business.
Bookkeeping & Accounting
Clean books you can actually use. Monthly reconciliation, reporting, and categorization done by a team that knows your business.
Learn moreTax Preparation
Business and personal tax filing with a year-round planning mindset, not just a once-a-year scramble.
Learn moreBusiness Advisory
Coaching through the decisions that move your business (pricing, hiring, expansion, exits) grounded in your numbers.
Learn moreWho we work with
Deep expertise where it matters most
Most of our clients are contractors. A meaningful chunk are law firms. And we work with other small businesses, too.
Our lead niche
Construction & The Trades
Construction is what we do best. General contractors, specialty trades, and commercial builders make up the majority of our client book. We understand WIP, retainage, change orders, job costing, bonding, and the cash-flow realities of project-based work, and we translate those realities into decisions you can make.
Law Firms
Law firm finance is its own world, and IOLTA trust accounting is a place most bookkeepers can't go. We handle three-way reconciliation, partner comp, realization, and practice-area profitability for firms that need specialized help.
Specialty: IOLTA trust account reconciliationLaw firm servicesWhy Your Pocket CFO
The difference between an accountant and a CFO in your pocket
Built by an owner, for owners
Founder Shena White learned finance the hard way after her accountant cost her everything. She's been on your side of the table, and she built this firm to be the partner she wishes she'd had.
Strategic, not transactional
Most accountants tell you what happened. We help you decide what to do next: pricing, hiring, cash, growth. Every number ties to a decision.
Deep specialization in the trades
A decade of contractor experience means we speak the language: WIP, retainage, change orders, job costing. We know what kills construction businesses because we've seen it.
In our clients' words
Warm, decisive finance, delivered.
Real messages from real small business owners, mostly in construction and the trades.
Where do I begin to tell you how much you've changed my life! Every time I have felt lost and overwhelmed during the last year you helped me to focus, zero in on the most urgent matters, and take control of my business. Your guidance has helped me 10x my sales during the worst year in human history. I had to take a moment to send the biggest THANK YOU on behalf of myself, my family, and my employees.
Before starting with you I was lost and overwhelmed. I struggled to make payroll and thought about throwing in the towel on it all. You, holding my hand and walking me through the system, has been worth more than I can express. You not just changed my business, but you've changed my life.
I can't believe it! My team met their sales quota for the quarter early! Thank you so much for helping me streamline my sales process and teaching me the RIGHT way to plan out my business's financial needs. Last year was so scary for me and my business's future, but your knowledge base and calm supportiveness helped keep my scattered brain from losing focus.
You are my sanity. I love your system and how you break it down so it's easy to implement. I knew I had a successful sales business before you, but now I have a profitable business. Thank you!!
The advice you gave me today made all the difference in the world. Thank you so much!
You are freaking amazing! Holy crap this works better than I ever imagined!!!
Names changed to protect client privacy.
Free Assessment
Where is your money getting stuck?
Answer four quick questions and get your Profit Leak Score along with a personalized Risk Factor Report delivered to your inbox.
Takes about 5 minutes · No pressure
Technology-Powered Financial Clarity
Your finances, in real time.
Most small accounting firms hand you a P&L and call it a day. We built the tools we wished existed, so you get the kind of visibility that used to be reserved for companies with a full finance team.
Built for owners, not CPAs
Your dashboard surfaces the handful of numbers that actually move the business (cash, runway, burn, margin) without the accounting jargon. Sign in, get the read, get back to work.
Live numbers, not month-old reports
Your dashboard mirrors QuickBooks as transactions clear, so a Tuesday-afternoon check reflects Tuesday afternoon. There's no monthly close to wait on. The books are always current.
A monthly walkthrough with a real CFO
Once a month we sit with you, translate the financials into the decisions in front of you, and agree on what's next. Not a P&L over email with a note that says "let me know if you have questions."
Monthly Financial Package, on time, every time
A clean PDF (P&L, balance sheet, cash flow, and KPIs) lands in your inbox the first business day of each month. Same format every time, so trends are obvious at a glance.
Ready when you are
Ready to stop guessing about your numbers?
A free 30-minute strategy call. No pitch, no pressure. We'll talk through your business, where you're stuck, and what would actually move the needle.